Leeds, UK: Asda intends to invest £99m in its perishable supply chain by the end of 2015 in a bid to improve the freshness of produce.
The retailer has also revealed that it has cut 17 million miles from its supply chain as part of its sustainability programme.
New figures from Asda reveal that it reduced its carbon emissions by an 11.9% – overshooting its target to achieve a 10% fall by 2015. And it said it was on track to deliver savings of some £800 million by 2020 through its sustainability initiatives.
These include:
- Achieve a ten per cent reduction in the carbon impact of packaging by 2013.
- Reduce fresh food waste by ten per cent farm-to-fork by the end of 2015.
- Maintain a 10% absolute carbon footprint reduction by end of 2015.
- Increase products from local suppliers to £500m by the end of 2013.
“Our approach to sustainability is based on the belief that protecting the environment and saving people money go hand in hand. Wasting resources is a waste of money – and we hate waste of any kind,” said Asda’s external affairs director Paul Kelly.
