Stoke-on-Trent, UK: Michelin has continued the roll-out of its most significant new truck and coach tyre in a decade with a three day, 13-stop tour of ATS Euromaster centres around the UK.
The 295/80 R22.5 Michelin X MultiWay 3D is being introduced principally for UK fleets, where this popular size is favoured by operators. Testing has shown a 15% increase in total mileage performance and significantly reduced rolling resistance compared to the XZE2+ and XDE2+ tyres respectively, meaning lower operating costs for Michelin users.
The three-day tour kicked off on Tuesday in Warrington, visiting 12 truck tyre dealers before finishing in Stoke on Thursday afternoon. Sharn Samra, head of truck marketing at Michelin UK, said: “The new 295/80 R 22.5 X MultiWay 3D range is packed full of the very latest tyre technology. It’s a huge step forward over the ranges it replaces, which are still benchmark products in the industry. Naturally we wanted the teams who will be fitting them to understand all of the features and benefits.
“In the UK a quarter of all truck tyres we sell are this size, making this launch a significant new product for the domestic market. Taking the tyre on tour was an effective way to get a lot of people to see it in a short space of time, and the reaction we’ve had has been very positive,” she said.
The X MultiWay 3D gets its name from three-dimensional tread sipes which generate grip in difficult climatic conditions, locking together when needed to maintain the stability of the tread band. The design merges traction, longevity and fuel-efficiency with safety, comfort and cost-effectiveness.
The new 295/80 X MultiWay 3D XZE steer tyre is available immediately, and will be joined by the X MultiWay 3D XDE drive axle pattern shortly. Manufactured in Ballymena, Northern Ireland, they will gradually replace the XZE2+, XDE2+ and XDN2 Grip ranges, providing lasting safety and mobility on dry, damp and wet surfaces.
3PMSF and M+S (Mud + Snow) markings on the sidewall are a further indication of excellent grip and traction for use during winter conditions. 3PMSF stands for ‘3 peaks mountain snow flake’. Tyres with this marking have reached a minimum level of performance in winter conditions, proven by a standardised test conducted on snow which is soon to be adopted into an ECE Regulation. M+S can be declared by the tyre manufacturer, without the need for reaching a minimum standard. M+S is not winter specific as it covers performance in mud as well.
