New Force targets growth in Armenia and Georgia

Vanadzor, Armenia: Distribution company New Force has secured investment from the SEAF Caucasus Growth Fund to expand its temperature-controlled activities both in Armenia and also to Georgia over the next five years.

New Force wants to create a new distribution platform to export and distribute local and international products (food and non-food). It also plans to build a site to distribute chilled and frozen products and intends to expand its fleet to include temperature-controlled vans and trucks.

As a result of these efforts, Armenian consumers will be able to expect a wider range of local and international products (food and non-food) at local shops and supermarkets, “distributed in a timely and environmentally safe manner”, the company says.