Carlisle, UK: An Eddie Stobart refrigerated trailer with a special Malcolm Group livery on one side is being used to raise money for Cancer Research UK. The livery on the other side of the trailer lists 75 names of individuals who have each pledged a £1000 donation to the charity.
In December last year Stobart Group supported Ronan Keating’s Emeralds & Ivy Ball where it presented the Marie Keating Foundation and Cancer Research UK with a cheque for £151,700 – one pound for every mile a nominated truck had covered in 2010.
Attendees at the event were given the opportunity to make a financial donation in return for their name listed on the side of the refrigerated trailer for a full year. At the end of the evening, Andrew Malcolm, chief executive of the Malcolm Group, made a further donation to brand the remaining side and the rear with the distinctive Malcolm Group livery.
The trailer will operate on the Stobart Chilled network pulled by a special Volvo FH16 tractor unit driven by Matt Ekins, the Eddie Stobart: Trucks & Trailers TV star. The total mileage covered by the truck during 2011 will be converted to pounds and presented to the charity.
Andrew Tinkler, Stobart Group chief executive, says: “This is proof of how the UK logistics industry can work well together and, in this case, help raise an incredible amount of money for charity.
“We supported the event in December but wanted to offer the charity ongoing public exposure after the event – so what better way than to brand an Eddie Stobart trailer.
“It’s fantastic that the Malcolm Group has come onboard as well to lend its support to this very worthy cause,” he says.
