Bolton, UK: Michael Ward has appointed Steve Maile as its Frigoblock consultant.
Maile has previously worked for Frigoblock including a five-year stint at the company’s base in Germany.
“I’ve spent more than 20 years working tirelessly with some great people to develop and bring to market an alternative product that could run a diesel TRU on electric whilst on the road, just like a Frigoblock,: Maile said.
“I’ve done that now, and provided a stepping stone to electric refrigeration, but for me it all comes down to Frigoblock, so to come to MWL and sell Frigoblock again is great, and very exciting. The time is right to be selling these market-leading products made by the company that had a clear vision over 40 years ago to create an all-electric transport refrigeration future.
Graham Galloway, managing director, Michael Ward, says: “We are really excited to welcome Steve. His experience and knowledge of the TRU industry is vast and we have known him, and worked with him, in many ways over the years, dating right back to his first association with Frigoblock.”
Maile said: “Frigoblock. has predominantly been a rigid truck market based product. But the trailer market across Europe, and especially in the UK, is at least six times bigger than the rigid truck market. I believe we are now at the stage where we need to convince people to take electric trailer units, and being the only company offering a solely electric trailer unit, I think we have some huge opportunities ahead of us.”
And Steve also believes the imminent ending of red diesel rebates in April, which effectively makes diesel-powered RTUs more expensive to run, is another huge opportunity for Frigoblock..
“A lot of people were resistant to electric refrigeration in the past because of the capital price premium over diesel powered systems. However, with savings in fuel, greater reliability and longer life Frigoblock.systems have lower whole life costs that more than compensate for the additional purchase price over a diesel fridge.
