London, UK: The government is ploughing an extra £300,000 into the Generation Logistics campaign in a bid to encourage young people to take up careers in the sector.
The Department for Transport (DfT) says that, following a highly successful first year, it will continue to invest in Generation Logistics to “improve recruitment and retention of a skilled and diverse workforce in the logistics sector”. The campaign’s second year will now primarily focus on raising the profile of logistics in schools and colleges.
Transport secretary Mark Harper said: “The first year of government funding has had a positive impact, showcasing the diversity of career opportunities in this vital sector. That is why we are pleased to announce additional year 2 funding to further build resilience in the sector. We continue to work closely with industry leaders, like CILT (UK) and Logistics UK, to fully understand the needs of the industry and this is yet another step we are taking to grow the economy and support industry across the UK.”
Phil Roe, executive sponsor, Generation Logistics, said: “At what is a critical time for the sector, DfT’s investment lays the foundations for the campaign to push Generation Logistics into its second year. This government support, alongside industry backing, will provide the platform for the industry to raise awareness of the diverse and fulfilling roles within the sector and identify the next generation of logistics professionals.”
DfT has invested £645,000 (£345,000 in year 1, £300,000 in year 2). As in year 1, DfT’s year 2 investment will be supplemented by industry sponsorship from companies and trade associations.
