Reading, UK: Tower Cold Chain is partnering with Shanghai-based, Tower & Winner Solutions to market Tower’s containers in China. Tower containers are used by pharmaceutical manufacturers, airlines and 3PLs to deliver medicines and life science products.
“Local representation is critical to delivering the best possible service to our Chinese customers, now and in the future,” said Robert Paterson, Asia Pacific general manager, Tower Cold Chain.
“By working with TWS [Tower & Winner Solutions], we have the perfect conduit to bring our robust, reliable and reusable solutions to the market.”
Tower & Winner Solutions will manage customer communication, business development and local billing. Tower Cold Chain’s team in the region will work with Daniel Liu, business development manager, China, Tower & Winner Solutions, to develop new customer opportunities. “We’re looking forward to demonstrating the benefits of Tower products, which are renowned globally for their ability to protect pharmaceutical products during transit,” Liu said.
“Better still, the reusable system helps customers to achieve a more sustainable supply chain.”
Tower products are already available from its existing hub in Shanghai but the partnership will identify new projects, with a view towards opening additional hubs in China.
William Chong, chairman, Tower & Winner Solutions, said: “TWS China are very pleased to represent Tower Cold Chain as exclusive GSA in China. We look forward to providing an effective, efficient temperature-controlled packaging solution to the China market.
“With the new GSA agreement in place, TWS and Tower Cold Chain will be able to further breakthrough some of the previous obstacles and further enhance our cooperation for a win-win outcome for both parties in this huge potential China market.”
