Fresh Direct, the UK’s leading provider of foodservice fresh produce, has been awarded the Motor Transport Livery of the Year Award for its new vehicle designs.
All 150 vehicles in the fleet have been redesigned with eye-catching designs, positioning the business in an engaging way with taglines like ‘Here, pear and everywhere’ (highlighting national distribution) or ‘Ripe on time’ (showcasing exceptional delivery service), and ‘Brie-lliantly fresh produce’.
James Armitage, Marketing Director at Fresh Direct, said: “Our new design took our core fruit and veg offer and put that into a graphical format. This allowed us to put a bit of personality into our designs. With no more than five vehicles carrying the same design, there’s always something new for customers to comment on.”
