BACA Workwear & Safety, a Cold Chain Federation Innovator member, has partnered with Avena to give its customers a secure and sustainable way to retire branded workwear. Through Avena’s SecureBrand® service, the partnership has already diverted over 4,000kg of branded textiles from landfill, an estimated 2,441kg CO₂e saving.
For more than 35 years, BACA has supplied branded workwear and uniforms to businesses across the UK, including freezer and cold store clothing for the cold chain. Getting the right garments to the right people has always been the job. Now BACA is also taking responsibility for what happens to those garments at the end of their working life.
The problem with throwing away branded workwear
A uniform that carries a company logo carries that company’s reputation too. Branded garments that are binned, donated or resold without care can end up in the wrong hands. That opens the door to unauthorised use of logos, brand misuse, impersonation and reputational damage.
Landfill isn’t the answer either. It protects nobody’s brand and it’s bad for the environment. BACA’s customers needed an option that was both secure and sustainable, and BACA needed a specialist partner to deliver it.
How SecureBrand® works
Through the partnership, BACA customers can send their end-of-life branded garments through a four-step process:
1.Secure collection by security-vetted operatives.
2.Transport to an Avena secure facility.
3.Destruction beyond recognition, so logos and branding can’t be reused.
4.Repurposing and remanufacturing into new items wherever possible.
Every garment is diverted from landfill. Because branded items never re-enter the secondary market, customers can be confident their brand, reputation and intellectual property stay protected.
The results so far
Since launching the partnership, BACA has onboarded multiple customers onto SecureBrand®. Together, they have diverted over 4,000kg of branded textiles from landfill, an estimated 2,441kg CO₂e saving.
BACA now has a secure and sustainable solution it can offer across its customer base, helping more organisations protect their brand, reputation and sustainability objectives.
Amos Calder, Sales Director at BACA Workwear & Safety, said:
“Partnering with Avena just made sense for us. We’ve always wanted our end-of-life
workwear to go somewhere better than landfill, and this is the first time we’ve had a
partner who makes that easy. It’s genuinely changed how BACA think about the whole
product lifecycle.”
