Nottingham, UK: Discount retailer Aldi is to trial grocery home delivery for the first time, in partnership with Deliveroo.
Aldi is offering a rapid delivery service from a store in Nottingham before extending the trial to another seven stores in the East Midlands in June.
Aldi hopes to roll the service out to further Aldi stores by the end of 2020 if the trial proves successful.
Up until now Aldi has restricted online sales to wine and its “Specialbuys” range of non-food items such as electrical goods.
However, last month it started selling online food parcels to help self-isolating and vulnerable customers during the coronavirus crisis.
The new service will allow customers to order from over 150 Aldi products, such as bread, milk and fresh produce, through the Deliveroo app. These will be picked and packed by Aldi staff in-store, for delivery via Deliveroo’s network of riders, in as little as 30 minutes.
Giles Hurley, chief executive of Aldi UK and Ireland, said: “We hope the new trial with Deliveroo will provide more customers with access to great quality, affordable food at Aldi.
“This is a new and exciting venture for Aldi and we will be constantly reviewing how we can best serve our customers and continue to provide them with the high quality products they are used to in store.”
