Slough UK: Bidfood has launched four food-inspired landscapes on its vehicles following a competition among its staff.
As a nod to the company’s strapline, ‘Inspired by You’, the competition sought a design to inspire the next Bidfood landscapes and win a £500 voucher.
After receiving nearly 100 entries, a panel of experts with knowledge in graphic design, food and transport came together to pick the four winning entries to be used as inspiration for the new landscapes.
The four designs, an underwater-scape, tropical paradise, sunrise over a farm and winter castle scene were sent to Magenta Photographic Studios in Newcastle. For three weeks, professional food artists worked to physically build the four designs using Bidfood supplied products and ingredients.
Bidfood’s studio and production manager, Danny Gould said: “This has been a fantastic campaign to work on and I was taken aback by the creativity and artistic skill within our business.
“We took the selection process very seriously as we wanted to ensure that when people see the new landscapes, they recognise them as part of the Bidfood family.
“An important element of judging the entries was seeing how they would work as a 3D food-inspired landscape. We then used the four winning entries as inspiration when we got to the design and build phase.”
Catherine Hinchcliff, head of corporate marketing at Bidfood said: “Our underwater, farm, waterfall and castle landscapes are not just captivating to look at, but showcase our diverse range of ingredients and products we provide to our customers.
“From fresh fruit and veg, to meat and poultry, fish, dried goods and even sweet treats. We hope they will become just as iconic and as popular as our first food landscapes with caterers, our employees and even the wider public, as they deliver to more than 40, 000 customers across the UK.”
The winners are:
- Alan Gaunt, business manager and his wife Jane
- Maggie-May Bull, aged 8, daughter of Ashley Bull, telesales and customer services manager
- Denise Cavey, telesales executive
- Ben Fisher, employee and engagement manager, and his wife Liz.
