Peterborough, UK: Chiltern Cold Storage has rebranded under a new name, JS Davidson.
The company now bears the name of its managing director, John Davidson, to reflect the transition of the business into a one-stop provider of distribution, ambient, chilled and frozen storage, and supply chain services.
Under JS Davidson the business will offer five core services: ambient, chilled, frozen storage, and co-packing as well as a new distribution service.
John Davidson said: “Our new rebrand comes at an exciting time for the company. While Chiltern Cold Storage was a well-known name within the industry, it nonetheless did not reflect the ethos or direction in which I wanted the business to go.
“With a background that has predominantly focused on cold storage, the company has since evolved and our offering today is considerably more far-reaching.
“Our range of services now portrays our true offering, which is essentially a supply chain solutions provider and a one-stop solution for customers.
“We have put an extensive amount of capital investment into the business in recent years and we ultimately felt that a rebrand to reflect the business’ values, ethos and comprehensive offering was a natural next step and very much a springboard for future growth.
“For us it is an exciting time and is a move which will further reinforce our position in the marketplace and underpin continued growth. Along with focusing on our five core service offerings we are also focusing heavily on developing our talented staff as well as driving efficiencies throughout the business to ensure our customers receive the very best in service to ensure long-term sustainability.”
