The number of commercial vehicle fleet operators in the UK and Ireland running their trucks on Yokohama tyres looks set to expand rapidly over the next three years, after the premium tyre company revealed a set of ambitious growth targets.
Indeed, having recently conducted a series of successful trials with operators, Yokohama is looking to almost double its sales volume over the next three years compared with its record truck tyre sales levels in 2025.
With hard data to back up its plans, the company believes the ambitious growth is possible thanks to a premium performance offered at an attractive price point, making it an incredibly appealing proposition for hard pressed operators who are looking to implement both efficiency gains and reduce costs.
Scott Dalziel, TBR Sales Manager UK & Ireland at Yokohama HPT, said: “I’ve seen the evidence and hands down, I firmly believe that Yokohama’s truck tyres are the best and that there aren’t any better value-for-money truck tyres out there.
“We’ve now conducted enough tests with operators and test fleets to prove this time and time again. Given the strength of these tests and our focused market approach, I’m incredibly confident that we can help even more commercial vehicle operators across the UK and Ireland get more miles out of their tyres and also reduce their cost per kilometre at the same time.”
To support operators in the UK and Ireland who are looking for better truck tyre performance, Yokohama has already invested in a number of new systems, increased its stock holding, and established new relationships with service partners. There’s also been investment in key personnel, including Scott’s recent promotion, to further accelerate its growth.
Key products with Yokohama’s comprehensive truck tyre range include the 124R pattern for steer axles, (or 124RA all position pattern in 17.5” and 19.5”), which has tread features which improve life and traction, including grooves and sipes specifically designed to reduce premature shoulder step down and uneven wear, stone ejectors and rigid shoulder ribs to aid straight line stability.
Meanwhile, Yokohama’s 704R drive axle tyre has a variety of design elements to aid mileage and traction. Extra wide directional tread, high rigidity blocks and a newly developed compound all contribute to even wear, long tread life and improved traction, particularly in wet and cold conditions.
Furthermore, Yokohama’s RY357 trailer tyre has a 5-rib tread design developed for even wear and wet traction with resistance to shoulder wear. The casing is specially designed to be well-suited for retreading.
In addition to its tyres for national/regional operations, the Yokohama range features products which excel in On/Off road applications, such as tippers, plus long-haul operations, coach and city bus fleets.
To discover more about how Yokohama is helping operators achieve improved tyre performance, visit www.yokohama.eu.
