Spalding, UK: Fowler Welch has a new livery flagging up its ownership by Culina.
The new look is being rolled-out initially on Fowler Welch’s truck and trailer fleet as and when new equipment is introduced, the company says.
Nick Hay, managing director, says the new ‘globe’ and the new look “makes a strong statement of Fowler Welch’s forward-thinking credentials, while retaining the traditional core values of the company”.
“The Fowler Welch name and the distinctive roundel are well recognised on the UK’s roads. It is a strong image that is synonymous with our customers’ view of Fowler Welch; a service provider that listens to its customers, responds to their needs and delivers solutionsm” he said.
“Our objective was to retain the core of our culture and build on the strong reputation we have, while modernising the image. We added the strap-line, ‘Listening, Responding, Delivering’ as this is at the very heart of who we are, how we act, and how our customers describe our relationship.”
