London, UK: A poster advertising campaign promoting careers in logistics has started. Logistics UK and CILT created the Generation Logistics campaign which is sponsored by logistics businesses.
The campaign highlights career opportunities in the industry and aims to address the skill shortages in the sector. The posters will appear at sites including bus shelters, shopping centres and other high footfall areas in cities with high student populations. The posters aim to challenge perceptions about the industry and draw attention to the programme’s website www.generationlogistics.org.
Posters in cities including Edinburgh, Liverpool, London, Manchester and Cardiff are linked to roles in the logistics sector with the strap-line, Vacancies Available. Potential Unlimited. A QR code on the poster directs readers to the campaign website, where there is more information about the industry, as well as the means to identify and apply for specific jobs listed on sponsor pages.
“As an industry, logistics has long been in the background, an unseen facilitator of every facet of our daily lives,” says Phil Roe, executive sponsor of the campaign. “We have already changed perceptions of our sector, creating more than two million engagements to date with our social media channels and website from those inspired to find out more about the industry. Taking the campaign direct to our audience, and encouraging them to interact with it, will enable us to challenge their ideas about what logistics careers are all about.
“We are confident that the combination of eye-catching visuals and high traffic areas will provoke a reaction from potential employees and encourage them to investigate more about the sector. The workforce of tomorrow is within our sector’s reach, but we need to challenge their preconceptions about our industry at every turn. We believe the new Generation Logistics campaign will do just that and drive yet more interest and engagement in the sector, to help us future-proof roles in logistics.”
“Logistics is still an overlooked employment opportunity for many.By putting the industry front and centre, alongside other big-name brands which advertise regularly in this way, we are challenging preconceptions about the sector and what it can offer potential employees. We need to make sure that logistics is a career choice spoken of in the same breath as law, medicine, retail and manufacturing, and we are confident that our advertising campaign will help us take strides forwards in this,” Roe said.
