Wolverhampton, UK: Michael Bycroft has become the managing director at Asset Alliance Group. Previously managing director of Bus & Coach, Bycroft now assumes responsibility for the group and will oversee the truck and trailer contract hire, leasing and finance sales divisions, as well as the bus and coach, vendor finance and general asset finance sides of the business.
Bycroft says: “All our budgets and forecasts point to another strong year ahead for Asset Alliance Group and I’m very confident we are putting the right stepping stones in place to allow every division to prosper.”
Bycroft has played a key role in the growth of Bus & Coach since Forest Asset Finance, the company he founded with Darren Fitzpatrick, was acquired by Asset Alliance Group in 2015. In February, the bus and coach division reached a major milestone in its history after exceeding £500 million in funding vehicles for the sector.
Asset Alliance Group uses its own funds and buying power to supply multi-brand truck, trailer, bus and coach vehicles on any combination of contract hire, operating lease, finance lease or hire purchase.
