Market Drayton, UK: Culina has a new livery but still retains the names of individual business units.
Culina has grown rapidly through acquisitions including Warrens, Eddie Stobart, Great Bear, and Fowler Welch.
“The new brand identity pays homage to Culina Group’s heritage with a refined design that is confident yet simple,” said Paul Willocks, marketing manager, Culina Group.
“Our approach to this brand evolution was to ensure that all of our brand identity assets, whether static or in motion, be truly distinctive and unique. Whether you are seeing the logo, the colours, the typography, the photography, or all of the elements together, they will be distinctively Culina Group. This cohesive branding will contribute towards building a further sense of purpose and pride amongst our teams across the business,”
Culina expects to re-livery all its vehicle by September 2024.
