Performance-enhancing Max Your Cool from Thermo King

Brussels, Belgium: Thermo King is offering customers a “performance enhancing experiences” with Max Your Cool ,which allows users to to select options to maximise uptime, sustainability, savings, and control across their day-to-day operations.

There are four elements:

  • Max Your Uptime: helping customers manage and monitor both unit and cargo conditions at any location – through intelligent telematics, breakdown assistance, and 24/7 Fleet Monitoring
  • Max Your Sustainability: inspiring customers to limit their fleet’s environmental impact – through upgrades that boost energy efficiency, remanufactured parts, and power options that put battery power before fuel
  • Max Your Savings: enabling smarter fuel efficiency and reduced maintenance costs – through tailored service solutions, extended warranties, and genuine parts that maximise cost savings
  • Max Your Control: delivering connectivity for monitoring and managing cargo quality every step of the way – through the latest product innovations, telematics, and specialised support services.

“The driving factor behind the Max Your Cool offering is to build strategic partnerships with our customers leveraging the value-adding products and know-how,” said Wouter Roels, aftermarket leader, Thermo King in Europe, Middle East and Africa.

“We’re surrounding our market-leading product innovation with services and solutions that extend performance at every opportunity. Max Your Cool is designed to help achieve the business outcomes demanded by transport refrigeration fleets, including the need to keep vehicles on the road for longer, to cut costs, and reduce harmful emissions.”