Cold chain proves its value and resilience

Bonita Springs, Florida, USA: “At a time of ongoing instability in our global economy and society, the cold chain has proved its value and resilience,” said Sara Stickler, the new chief executive of the Global Cold Chain Alliance speaking at the start of the 2024 GCCA Convention in Florida.

Over three days, this year’s convention will host speakers and delegates from North America, Europe, South America, and Africa to discuss key opportunities and challenges for the global cold chain.

Sara Strickler, the new Global Cold Chain Alliance president

“I am proud of the way that our industry has met the challenges of a global pandemic, geo-political tensions, and changing climate. Time and again, our members show their ability to solve problems, innovate, and invest. These characteristics of our industry stand us in good stead for the coming decade, when we expect demand for temperature-controlled logistics to grow alongside fast-changing populations in a warming world,” Stickler said.

“GCCA is a vital organisation providing a forum for cold chain professionals. We are proud to provide the global cold chain with a voice. We will continue to champion the needs of temperature-controlled logistics as we educate policymakers and regulators about the importance, value, and unique characteristics of temperature-controlled logistics and seek the conditions that will allow businesses to innovate, foster new talent, and invest in the cold chain of the future.

“I also look forward to working with members to increase the value and relevance of our membership offer, providing world-leading events and networking, advisory services, and market intelligence.”

Stickler joined president and chief executive in September following six years at WS International.